The Nurture System
Buy Eggs, Not Chickens
A Dean Jackson-style lead-capture and follow-up system for Semi-Retired MD, written in Leti & Kenji's voice. Every email answers a question real physician prospects asked in public, traced to source. ~50% of hand-raisers buy within 18–24 months; only ~15% in the first 90 days — this system is built for the other 85%.
Overview & Method
No sales-call transcripts existed yet, so questions were mined from 15 public sources: White Coat Investor forum & blog comments, Bogleheads, Physician on FIRE, course reviews and their comment sections. Nothing invented — every email traces to verbatim prospect quotes (see mining/community/QUESTIONS_RAW.md). Voice comes from a 21K-word corpus of the founders' own writing (voice/VOICE_REFERENCE.md).
| Piece | What it does | Cadence |
|---|---|---|
| Lead magnets | Capture physicians at the first thought ("could real estate work for me?") | Always-on |
| First 100 hours | 4 emails + 1 SMS + 1 call attempt; status everyone NOW / ACTIVE / NURTURE / SLEEPING / DEAD | Hours 0–100 |
| Weekly sequence | One real prospect question answered per week, belief-arc order | 14 weeks, evergreen |
| 9-word email | Plain-text monthly check-in from Leti's real address; the reply SLA is the system | Monthly, forever |
| Lost tracks | Segmented follow-up by loss reason after a cart close or a "no" | 3 emails / 3 weeks, then merge |
Every VERIFY badge marks a number or claim that must be checked against SRMD's real data before anything sends. The consolidated list is in the Ops Checklist.
Lead Magnet Portfolio
Ranked by strategic leverage. #1–2 are the egg-collectors (default traffic + podcast CTAs). #3–5 are objection-killers deployed inside the exact email where their objection peaks. #6–7 segment and politely disqualify. Existing magnets (quiz, guides, newsletter, summit, groups) stay as-is.
The REPS Savings Estimator ⭐ Build first
"What is your household leaving on the table this year?" 3-minute estimator: W-2 income, spouse work status, state, target property → estimated first-year depreciation loss and tax savings via REPS (or the STR path). Email for the estimate; phone optional.
Why it wins: tax is SRMD's least-contested wedge — index funds can't shelter W-2 income, BiggerPockets doesn't teach REPS, WCI doesn't center it. Nobody owns this as a tool, and the output number doubles as segmentation (spouse-qualifies / STR-path / not-yet). Methodology VERIFY with their CPA partners.
"Life on Your Terms" — free + shipping book funnel
The purest Dean Jackson egg-collector, and the asset already exists. Move the book from retail-only to free + $7–9 shipping (or free ebook + audiobook chapter). Order bump: Ignite at $99–199. A physician who orders the founders' book is a hand-raiser worth ten waitlist clicks.
The First Deal Casebook
"10 first deals by doctors like you — with the real numbers." Purchase price, down payment, rate, cashflow, tax result, hours spent, what went wrong. All numbers VERIFY from member data.
Why: the market's core doubt is thin independent proof. Specific, named, numeric beats testimonial adjectives — and 2025–26 deals pre-answer "do the numbers still work?"
"Does It Still Cashflow in 2026?" deal teardown
Five real listings analyzed live with their calculator — two that work, three that don't, and why. Refreshed quarterly; each refresh is itself a nurture email. Deployed inside Week 6 (market-timing objection).
The Audit-Proof REPS Log
Contemporaneous-hours tracker with the 750-hour and material-participation tests built in, plus "the 7 mistakes that lose REPS audits." Converts the scariest objection into an authority moment. Deployed inside Week 5.
Active vs. Passive Diagnostic
2-minute quiz routing people honestly: pure-passive (syndications), hybrid, or active-with-REPS. Turns Passive Income MD's wedge into SRMD's own segmentation tool. Deployed inside Week 9.
The 4-Hour-a-Month Landlord Toolkit
PM interview scorecard, vendor Rolodex template ("we share ours"), 15-minute weekly owner dashboard. Kills the "2am toilet call" objection with artifacts instead of assurances. Deployed inside Week 7.
The Super Signature
Appended to every nurture email (never the 9-word email). Three doorways, one per real motivation — taxes, time, freedom — all leading to the same conversation. The doorway a reader clicks reveals their motivation and sets their segment. "TALK" replies get a human the same business day.
Whenever you're ready, here are 3 ways we can help:
1. Curious what real estate could do to your tax bill? Run the REPS Savings Estimator. Two minutes, and you'll have a number. → [link]
2. Not sure where you'd fit this into an already-full life? Take the Make Medicine Optional quiz and see your fastest path. → [link]
3. Want to talk it through with a real person? Reply "TALK" and someone on our team (a real one, not a bot) will reach out. Or grab a seat at our next free training. → [link]
The First 100 Hours
Trigger: any new lead. 4 emails + 1 SMS + 1 call attempt, then everyone gets a status at hour 100. The SMS asks the one screening question — people trip over themselves to self-qualify.
Quick question while it downloads.
What made you go looking for this today?
Was it the tax bill? The schedule? Or just that quiet "is this it?" feeling on the drive home from a shift?
Hit reply and tell us. We read every answer. It's usually the most useful thing we learn about how to help you.
One more thing to expect from us: a short doctor-to-doctor letter each week. Real strategies, real numbers, no hype. If it's ever not useful, the unsubscribe link works and we won't take it personally.
— Leti & Kenji
Several years ago, we were newlyweds working as full-time hospitalists.
On paper, it looked like we had everything. The prestigious careers. The happy marriage. The nice rental home, the cars.
But in reality? Despite years of work and a high income, we had very little savings. And very little freedom.
One week on, one week off, 80+ hours in the on weeks. We barely saw each other.
One day the question landed: is this it?
We didn't quit medicine. We did something quieter. We bought our first cashflowing rental. Then another. The snowball started rolling, and a few years later, clinical work became a choice instead of a requirement.
That's the whole idea we teach: don't quit medicine. Make it optional.
Over the next few weeks we'll send you the honest version of how that works — including the parts nobody puts in the highlight reel. Toilets exist. We'll get to that.
— Leti & Kenji
Hi {first}, it's the Semi-Retired MD team (you grabbed the {asset} yesterday). One quick question so we only send what's actually useful: are you hoping to buy your first rental in the next few months, or planning further out? No pitch either way — it just changes what we send you.
The most common reason doctors talk themselves out of this isn't money. It's time.
"It looks like a second job, and I've got enough going on."
Fair. So let's do the math. Our students typically spend a few hours a week during the course — with full-time jobs, and kids VERIFY typical hours. The point of the systems we teach is that you're building an asset that pays you, not buying yourself another job.
Real estate is not completely passive from day one. Anyone who tells you otherwise is probably selling something you don't want to buy. But "not passive" and "second job" are different things.
— Leti & Kenji
1. "Hi {first}, it's {name} from Semi-Retired MD — you took the quiz / grabbed the estimator. Not a sales call; I have one question so we send you the right things."
2. Screening: "Are you looking to make your first investment in the next few months, or planning further out?"
3. NOW → "want me to have one of our coaches look at your situation?" · LATER → "Perfect. We'll keep the weekly letter coming. One thing worth doing now: run the REPS estimator so you know the size of the tax opportunity while you plan."
4. Log status. No voicemail pitch; "text me back at this number" is fine.
Quick recap, because inboxes are chaos:
You grabbed the {asset}. Since then we've sent the story of how two burned-out hospitalists made medicine optional, and the honest answer to "do I even have time for this?"
From here, you'll get one short letter from us each week. Each one answers a real question doctors ask us — taxes, audits, tenants, whether the numbers still work in this market. All of it.
Hour-100 Statusing
| Status | Signal | Route |
|---|---|---|
| NOW | Replied "soon / looking now," booked a talk, hit doorway 3 | Sales-owned: human follow-up within 1 business day |
| ACTIVE | Opening/clicking, replied "later," ran estimator | Weekly question sequence |
| NURTURE | No replies, some opens | Weekly sequence + monthly 9-word |
| SLEEPING | No opens in 100 hours | Monthly 9-word only; re-permission at month 6 |
| DEAD | Hard bounce, unsubscribe, "stop" | Remove. Dead chickens out of the coop. |
Weekly Question Sequence
One real prospect question per week, in belief-arc order (identity → method → worth → fear → skepticism → proof → logistics → price → after). Subjects are lowercase-conversational on purpose — a letter from Leti, not a campaign. Every email ends with the super signature.
A doctor wrote under a review of our course: "I've shied away from it because it looks like a second job and I've got enough going on."
If that's you, we get it. We were working 80+ hour weeks when we started. The last thing we needed was a second career.
The honest part first. Real estate is not zero work. Toilets exist. Tenants exist. Anyone selling you "truly passive from day one" is selling you a fantasy.
But there's a difference between doing work and owning a job. A rental run without systems is a job. A rental run with a property manager, a vetted team, and clear criteria is an asset that needs a few focused hours a month VERIFY member time data.
Medicine pays you because you show up and do the work. Real estate can pay you because you own an asset. That difference is the entire game.
And the first one is the hardest. After that, the snowball effect takes over — your first property makes the second and third that much easier.
You don't need more hours. You need a different kind of hour.
— Leti & Kenji
There's a line the index-fund crowd loves: "Index funds have never called anyone on a weekend about a leaky toilet."
It's a good line. It's also answering the wrong question.
We're not against index funds. Keep your 401(k). This was never real estate instead of the market.
What your index fund cannot do, no matter how faithfully you buy it:
It can't pay your bills this decade. You can't live on shares you're not allowed to touch until 59½ without penalty.
It can't shelter your clinical income. There is no version of VTSAX that reduces the tax bill on your W-2. Real estate — done a specific way we'll show you next week — can.
And you can't improve it. You can't renovate an index fund, raise its rents, or force its appreciation. You just wait.
The traditional plan — save hard, buy funds, wait until your sixties — works. Eventually. We just weren't willing to trade our forties and fifties for it.
The difference was never returns. It's timelines.
— Leti & Kenji
[Disclaimer: we are not accountants or financial advisors. Please run everything here past your own professionals.]
The tax code isn't a list of penalties. It's a list of incentives.
Congress wants somebody to provide housing. So the code rewards the people who do. Depreciation is the single most powerful of those rewards.
On paper, your rental "loses" money through depreciation even while it puts real cashflow in your pocket. One larger property we bought created an $850,000 paper loss in its first year.
Normally those are "passive losses" — they can't touch your clinical income. This is the part most doctors (and many CPAs) stop at.
But there's a designation in the code called Real Estate Professional Status. REPS, for short. Qualify, and those losses can offset active income. Including W-2 income. Kenji has claimed it every year since 2015, and it's the reason we've legally paid $0 in federal income taxes in multiple years.
Not a loophole in the shady sense. Rules, used exactly as they were written. On purpose, instead of leaving it on the table.
Next week: the question every two-doctor household asks us about REPS — and the one most CPAs get wrong.
— Leti & Kenji
[Same disclaimer as always: confirm with your own tax professional.]
Here's the catch with REPS: it requires 750+ hours a year in real estate, AND more than half your working time. A full-time physician cannot get there. Full stop. We won't pretend otherwise.
So how do two working doctors use it?
One household member qualifies. On a joint return, one spouse with REPS can unlock the losses for the household. That's the strategy — and it's why "semi-retired" is in our name. For many of our students, one partner cuts back clinically, runs the portfolio, hits the hours honestly, and the tax result changes the family's entire financial picture.
A commenter on a physician finance blog said his CPA told him a non-owning spouse can't claim the hours. This is exactly why we tell you to work with professionals who live in this part of the code daily. The requirements are real and specific — hours, material participation, how ownership is structured. Most generalist CPAs see a REPS return a few times a year. The ones we work with see them every day VERIFY CPA network.
Should someone quit a six-figure job just to chase REPS? Usually not — that math has to be run honestly, portfolio size and all. Sometimes the answer is "not yet." We'd rather tell you that now than have you find out in April.
— Leti & Kenji
[Disclaimer, as always.]
REPS is a scrutinized part of the tax code. Doctors in the forums ask "will I get audited?" and the answer is: maybe. High earners claiming large losses get looked at.
But that's the wrong question.
The right question is: if you're audited, do you survive it?
Go read the tax-court cases (we have, so you don't have to). The people who lose almost always lose the same way — no contemporaneous records. In one REPS case, the judge simply "did not find the taxpayer very credible." No log, no proof, no deduction.
So we teach it the boring way:
Log your hours as you go. Not reconstructed in March. As you go.
Don't count what doesn't count. Commuting debates, "staying there while working on it" at your short-term rental — auditors target exactly these.
No games. Converting an STR to a long-term rental in year two just to flip the tax treatment? The IRS has a doctrine for that (substance over form), and it will not go your way.
Used honestly, documented properly, REPS has held up for us every year since 2015. Used sloppily, it's a time bomb. We'll only ever teach you the first version.
Want our hour-logging template — the one built to survive the audit? It's free: [Audit-Proof REPS Log link]
— Leti & Kenji
Someone on a forum put it bluntly: "Nobody has any chance of coming into this market and making money on single family rentals."
The part we agree with: at today's prices and rates, most listings do not cashflow. If you buy the average house at the average price with the average loan, you will lose money every month. The math is the math.
And where we part ways: cashflowing deals were never lying around on page one of Zillow. Not in 2015 either. They're found, not listed.
A few rules we run:
If the cap rate is lower than your mortgage rate, that's a no. This one filter kills most bad purchases before they start.
Live where you want, invest where it makes sense. Your zip code is not a life sentence. We invest in markets like Spokane and Dallas, not where our house happens to be.
Buy hidden value. The mispriced, the mismanaged, the under-rented — where you can force appreciation instead of praying for it.
We just re-ran the numbers on five real listings — two work, three don't, and we show why: [teardown link]
Rate environments change. The method doesn't.
— Leti & Kenji
A doctor commented on a physician blog: "I don't want to find tenants or fix toilets."
Neither do we. So we don't.
Toilets exist. Tenants exist. In eight-plus years of owning rentals across multiple states, the number of 2am calls we've personally taken is zero — because the property manager's number is on the lease, not ours.
The doctors who get burned by landlording almost all made the same trade: they saved the management fee and bought themselves a job. Then the job called them at 2am, during a 60-hour clinical week, and they concluded real estate "doesn't work."
Real estate run as a hobby is a headache. Real estate run as a business — property manager, vetted contractors, criteria for what you buy — is a few hours a month of decisions VERIFY member data. You already run codes and delegate to teams all day. This is easier.
And no, the management fee doesn't kill the deal. If a property only cashflows when you personally answer the toilet calls, it was never a deal.
We put our whole systems stack — PM interview scorecard, our vendor Rolodex template, the 15-minute weekly owner check — in one free toolkit: [link]
— Leti & Kenji
There's a story that makes the rounds in physician forums. A doctor buys two out-of-state rentals through a turnkey provider. Tenants trash both. The property manager can't be reached, doesn't show the units, six months of vacancy. Every morning a new bill.
The story is real. And the lesson everyone takes from it is wrong.
The lesson isn't "never invest out of state." It's "never outsource your judgment."
That investor's turnkey provider owned the property management company. Nobody independent was checking anyone. No local team, no second set of eyes, no way to verify anything without flying out.
We invest hundreds of miles from home and sleep fine, because the method is different: you build the team before you buy the property. An agent who invests themselves. A PM you interviewed against a scorecard (and can fire). A contractor your PM doesn't control. Then you verify — photos, walkthroughs, numbers — on a schedule, not on faith.
You need a good contractor in Spokane? We'll give you the name of our person. You need an agent in Dallas? We'll share ours. That's how this community works.
Distance isn't the risk. A missing team is.
— Leti & Kenji
Fair question we get a lot: "Why not skip all this and invest passively in a syndication?"
For some doctors, you should. If you want zero involvement and you're at peace with the trade-offs, passive investments can belong in a portfolio. Some of our friends teach exactly that, and teach it well.
Just know what you're trading:
Control. As a limited partner you can't fix a bad operator, exit early, or force anything. You mailed the check.
The tax engine. This is the big one. Those REPS benefits we've been writing about — sheltering W-2 income with depreciation you control — don't work the same when you're a passive LP. The most powerful tax tool available to a physician household generally requires direct ownership VERIFY tax framing.
The learning curve that compounds. Your first owned rental teaches you what no deal deck ever will. The snowball only rolls if you're the one pushing it.
Our rule of thumb: passive income parks money. Active cashflow replaces income. If your goal is to make medicine optional in years, not decades, you need the second kind.
Not sure which you actually want? This 2-minute diagnostic will tell you honestly — including if the answer is "passive, and not with us": [link]
— Leti & Kenji
Someone on a physician blog put the objection perfectly: some of these "gurus are just using the pitch to pad their pockets."
We'd be suspicious too.
Are we selling something? Yes. Zero to Freedom is a paid course, and we're not going to pretend the money doesn't matter.
What we'd want to know, if we were you:
Did they do the thing, or just teach the thing? We bought our first cashflowing rental while working full-time hospitalist jobs, and grew from there to a multi-state portfolio of long- and short-term rentals — 150+ doors VERIFY count. The portfolio pays us either way. Teaching is the part we chose.
Is the method public? Yes. We've published hundreds of free articles, 80+ podcast episodes, and a book that lays out the entire philosophy. The course isn't a secret. It's the compressed, sequenced, coached version — with our team and our Rolodex attached.
Do they talk like gurus? You've been reading these letters. Have we promised you effortless passive riches yet? Real estate has risk, work, and broken toilets, and we'd rather undersell you than oversell you.
And if someone joins and it's not right? Full refund, through the end of the course period. We keep the risk, not you.
Skeptical is healthy. Stay skeptical. Just point it at the numbers, not at the vibes.
— Leti & Kenji
A respected voice in physician finance once wrote that when someone's told to pull money out of retirement accounts to invest, "it makes me worry that you're being sold something."
We agree with him.
We do not teach doctors to raid their 401(k)s. Keep contributing. Take the match. That's not where your first down payment comes from.
Most of our students fund their first deal the unglamorous way: a high income, a season of deliberate saving, and a clear target VERIFY funding path. On a physician income, a down payment is a project measured in months, not a decade.
The real question isn't "retirement account or real estate." It's what your next saved dollar is for. The traditional plan sends every spare dollar toward a portfolio you can touch at 59½. We suggest sending some of them toward an asset that pays you now — so work becomes optional decades earlier.
Both. Sequenced on purpose.
— Leti & Kenji
A skeptic on a physician forum once said the problem with our course is that there are "no references or attestations to the quality that can be easily found."
Fair hit. Most of what you'll find online is written by affiliates (they disclose it, but still). So: proof with names and numbers instead of adjectives, and where to check it yourself.
Kevin & Heather: a $100,500 tax refund in year one using the short-term rental strategy, and a 12-unit building cashflowing $5,000/month VERIFY.
Regan & Rachel: 10 doors to 66 doors in a year, past their $100K annual cashflow goal VERIFY.
Jennifer: 31 doors and a six-figure tax refund inside nine months VERIFY.
Are those typical? No. Fast outliers exist in every method, and we'd rather flag that than let you assume. The median student story is quieter: one good first property, bought with clear criteria, that makes the second one easier VERIFY median data.
Don't take our word for any of it. Our free community has 10,000+ doctors and high-income professionals in it VERIFY. Get in there and ask the unfiltered question: "Who took Zero to Freedom — was it worth it?" People answer honestly. That's the reference check we can't fake.
[First Deal Casebook link]
— Leti & Kenji
Let's say the quiet part loud: you can learn everything we teach for free.
It's true. The forums are free. The books are $20. Our own blog has hundreds of articles and our podcast has 80+ episodes, and we held nothing back in them.
So why does Zero to Freedom exist — and cost real money?
Because free information has a price too. You pay it in time and in stalls.
Free is unsequenced. A thousand blog posts, no order, half of them contradicting each other, none of them written for a physician household with W-2 income and REPS on the table.
Free has no feedback. The forum can't look at your deal before you wire earnest money. Our coaches do exactly that.
Free doesn't force action. This is the one that actually matters. We've met so many doctors who've read everything and bought nothing. Three years of research is not progress. It's an expensive way to stand still — while your tax bill renews annually like a subscription you forgot to cancel.
The course is a compression play: the noise removed, the sequence fixed, our team and Rolodex attached, and a structure that gets your first deal done in months instead of someday. If your time is worth what a physician's time is worth, do that math before the tuition math.
And the guarantee removes the rest: go through the course, and if it isn't right, email us before the end of the course period for a full refund. You keep the risk-free look. We keep the risk.
No pressure either way. The free letters keep coming. But if you've been "researching" for more than a year — that's not a knowledge gap. That's a structure gap.
— Leti & Kenji
Last one in this series.
Zero to Freedom runs as a 7-week cohort. Weekly modules from foundations to deal analysis to financing to team to close. Live Q&As with the two of us. Office hours with coaches who are practicing investors, not hired moderators VERIFY coach count. A private community that runs hot during the cohort. Lifetime access to the material and every future update.
Two expectations to set:
Yes, there's mindset work. On purpose. Some students grumble about it, and we keep it anyway — because after teaching thousands of doctors, we can tell you the thing that stops physicians is almost never the spreadsheet. It's fear, scarcity, and the identity that says doctors don't do this. Skip that work and the spreadsheet won't save you.
And it's a cohort, not a binge. Modules release weekly. A few of our fastest students wish they could inhale it in a weekend. We sequence it because acting each week beats knowing it all by Sunday.
Who it's NOT for — we'd rather tell you now: if you want exactly one property and done, if you're outside the US tax system, or if you're not actually planning to buy anything — keep the free stuff, skip the course.
Price and terms are on the page below, in plain numbers VERIFY current price/plan. Enrollment opens in windows; the waitlist gets the early discount. Guarantee as covered last week: full refund through the end of the course period.
Whether you join or not, our ask is the same one we started with: don't quit medicine. Make it optional. Start building choices now.
Your future self will thank you.
— Leti & Kenji
The Monthly 9-Word Email
From Leti's real address. Plain text. No links, no images, no super signature. Same day every month (suggest first Tuesday). Sent to NURTURE and SLEEPING outside launch windows. The reply SLA — a human within hours — is the whole system. Dean's metal-roof client got 42% of annual revenue from this single monthly send.
Subject: {first name}
Hi {first} — are you still planning to buy your first cashflowing rental?
| Segment | Variant (max one per month) |
|---|---|
| Tax-motivated | Hi {first} — are you still looking to cut your tax bill with real estate this year? |
| Spouse / REPS | Hi {first} — are you still exploring REPS for your household? |
| STR-curious | Hi {first} — are you still thinking about a short-term rental this year? |
| Sleeping 12+ months | Hi {first} — did you ever end up buying that first rental? |
Reply handling: every reply gets a personal answer plus the one screening question. "Yes but stuck on X" routes to the matching weekly email (their X is one of the 14) plus an offer to talk.
Lost-Prospect Tracks
For waitlist members who didn't buy at cart close, quiz-takers gone quiet, and "TALK" conversations that ended in no. Segment by known loss reason; default to Track A when unknown. Cadence: 3 emails over ~3 weeks, then merge into the weekly letter + monthly 9-word.
You passed on the course. That's fine. Lots of doctors build portfolios without us.
So, the free path: our blog's getting-started series, the podcast episodes in order, our book. That IS the method. No secrets held back.
One ask: put a date on it. "First property by ___." The doctors who struggle aren't the DIY ones. They're the someday ones — and someday quietly costs a year of tax savings and cashflow every time it renews.
If the date slips twice, that's usually a structure problem, not an information problem. We'll be here.
| Track | Loss reason | Angle |
|---|---|---|
| B | Spouse not on board | Never sell around the spouse; equip the conversation. Book copy for each partner, the Jess/abundance story, invite both to the next live training, run the estimator as a household. Sample subject: "the kitchen-table conversation". |
| C | No time right now | Validate; shrink the unit of progress. "You don't need 10 hours a week. You need one decision a month." Toolkit + 90-day pre-investor checklist; re-invite at next cohort. |
| D | Waiting for the market | Week 6 argument on a quarterly drip: teardown refreshes ("we re-ran the numbers"), cap-rate-vs-mortgage-rate rule, cost of waiting vs. cost of a found deal. |
| E | Audit / REPS fear | Authority + tools: audit-proof log, tax-court patterns, vetted-CPA intro VERIFY. One email: "the audit that went fine" — member story with documentation as the hero VERIFY story exists. |
| F | Went passive (PIMD/syndications) | Graceful, zero spite — they're a future active investor. Congratulate, then quarterly: "how's the LP experience treating you?" + the control/tax teaching. Many convert after their first capital-call surprise. |
| G | Guru distrust / burned before | Proof-only diet, no adjectives: casebook, community reference-check invite, guarantee mechanics, portfolio facts. Lowest frequency (monthly max), longest patience. |
Ops Checklist
Nothing sends until the VERIFY list clears. The reply SLA is a headcount commitment, not a template.
Verify before any send
- Current ZtF price, discount, payment plan (site hides behind waitlist; reviews conflict: $4,999 / $4,499 / 3×$897)
- Guarantee exact terms + refund deadline phrasing
- All member results: $1.5M/12mo · 10→66 doors · $100,500 refund · $5K/mo 12-unit · 31 doors/9mo · "3,000 doctors" · "10,000+ members" · podcast downloads (200K vs 350K on their own pages — pick one)
- Founder claims still current: 150+ doors · "$0 federal taxes multiple years" · "$850K first-year loss" · "REPS every year since 2015" · "zero 2am calls"
- Student time-per-week, median outcome, typical funding path, coach count, vetted-CPA network description
- Spouse-REPS and LP-tax-treatment phrasing reviewed by their tax professional (Weeks 3, 4, 5, 9)
Deliverability & identity
- Weekly letter + 9-word from leti@ (real, replied-from mailbox); launch/promo from a separate subdomain
- SPF, DKIM, DMARC on both; warm the 1:1 domain before the 9-word rollout
- 9-word email: plain text, no link, minimal footer — it must look person-typed (because it should be)
- Reply SLA staffed: same-day human on "TALK" and all 9-word replies
CRM wiring
- Statuses NOW / ACTIVE / NURTURE / SLEEPING / DEAD as pipeline stages; hour-100 automation stamps the first status
- Doorway-click tracking (1=tax, 2=time, 3=talk) writes motivation tag → selects 9-word variant + lost track
- SMS screening replies parsed to status; call outcomes logged to the same field
- Suppress weekly sequence during cart-open windows (launch sequence takes over), resume after
- New leads enter the weekly sequence at Week 1 regardless of calendar (evergreen drip)
- Every doorway link UTM-tagged per email + doorway
- Lead-futures reporting: revenue attributed to lead-creation month cohort, reviewed at 6/12/24 months — the 50/15 rule says ~85% of this system's yield arrives after day 90 VERIFY vs. their cohorts