The Nurture System
Buy Eggs, Not Chickens

A Dean Jackson-style lead-capture and follow-up system for Semi-Retired MD, written in Leti & Kenji's voice. Every email answers a question real physician prospects asked in public, traced to source. ~50% of hand-raisers buy within 18–24 months; only ~15% in the first 90 days — this system is built for the other 85%.

14question emails
7lead magnets
15sources mined
7lost tracks
11objection buckets

Overview & Method

No sales-call transcripts existed yet, so questions were mined from 15 public sources: White Coat Investor forum & blog comments, Bogleheads, Physician on FIRE, course reviews and their comment sections. Nothing invented — every email traces to verbatim prospect quotes (see mining/community/QUESTIONS_RAW.md). Voice comes from a 21K-word corpus of the founders' own writing (voice/VOICE_REFERENCE.md).

PieceWhat it doesCadence
Lead magnetsCapture physicians at the first thought ("could real estate work for me?")Always-on
First 100 hours4 emails + 1 SMS + 1 call attempt; status everyone NOW / ACTIVE / NURTURE / SLEEPING / DEADHours 0–100
Weekly sequenceOne real prospect question answered per week, belief-arc order14 weeks, evergreen
9-word emailPlain-text monthly check-in from Leti's real address; the reply SLA is the systemMonthly, forever
Lost tracksSegmented follow-up by loss reason after a cart close or a "no"3 emails / 3 weeks, then merge

Every VERIFY badge marks a number or claim that must be checked against SRMD's real data before anything sends. The consolidated list is in the Ops Checklist.

Lead Magnet Portfolio

Ranked by strategic leverage. #1–2 are the egg-collectors (default traffic + podcast CTAs). #3–5 are objection-killers deployed inside the exact email where their objection peaks. #6–7 segment and politely disqualify. Existing magnets (quiz, guides, newsletter, summit, groups) stay as-is.

1

The REPS Savings Estimator ⭐ Build first

"What is your household leaving on the table this year?" 3-minute estimator: W-2 income, spouse work status, state, target property → estimated first-year depreciation loss and tax savings via REPS (or the STR path). Email for the estimate; phone optional.

Why it wins: tax is SRMD's least-contested wedge — index funds can't shelter W-2 income, BiggerPockets doesn't teach REPS, WCI doesn't center it. Nobody owns this as a tool, and the output number doubles as segmentation (spouse-qualifies / STR-path / not-yet). Methodology VERIFY with their CPA partners.

2

"Life on Your Terms" — free + shipping book funnel

The purest Dean Jackson egg-collector, and the asset already exists. Move the book from retail-only to free + $7–9 shipping (or free ebook + audiobook chapter). Order bump: Ignite at $99–199. A physician who orders the founders' book is a hand-raiser worth ten waitlist clicks.

3

The First Deal Casebook

"10 first deals by doctors like you — with the real numbers." Purchase price, down payment, rate, cashflow, tax result, hours spent, what went wrong. All numbers VERIFY from member data.

Why: the market's core doubt is thin independent proof. Specific, named, numeric beats testimonial adjectives — and 2025–26 deals pre-answer "do the numbers still work?"

4

"Does It Still Cashflow in 2026?" deal teardown

Five real listings analyzed live with their calculator — two that work, three that don't, and why. Refreshed quarterly; each refresh is itself a nurture email. Deployed inside Week 6 (market-timing objection).

5

The Audit-Proof REPS Log

Contemporaneous-hours tracker with the 750-hour and material-participation tests built in, plus "the 7 mistakes that lose REPS audits." Converts the scariest objection into an authority moment. Deployed inside Week 5.

6

Active vs. Passive Diagnostic

2-minute quiz routing people honestly: pure-passive (syndications), hybrid, or active-with-REPS. Turns Passive Income MD's wedge into SRMD's own segmentation tool. Deployed inside Week 9.

7

The 4-Hour-a-Month Landlord Toolkit

PM interview scorecard, vendor Rolodex template ("we share ours"), 15-minute weekly owner dashboard. Kills the "2am toilet call" objection with artifacts instead of assurances. Deployed inside Week 7.

The Super Signature

Appended to every nurture email (never the 9-word email). Three doorways, one per real motivation — taxes, time, freedom — all leading to the same conversation. The doorway a reader clicks reveals their motivation and sets their segment. "TALK" replies get a human the same business day.

The First 100 Hours

Trigger: any new lead. 4 emails + 1 SMS + 1 call attempt, then everyone gets a status at hour 100. The SMS asks the one screening question — people trip over themselves to self-qualify.

Hour-100 Statusing

StatusSignalRoute
NOWReplied "soon / looking now," booked a talk, hit doorway 3Sales-owned: human follow-up within 1 business day
ACTIVEOpening/clicking, replied "later," ran estimatorWeekly question sequence
NURTURENo replies, some opensWeekly sequence + monthly 9-word
SLEEPINGNo opens in 100 hoursMonthly 9-word only; re-permission at month 6
DEADHard bounce, unsubscribe, "stop"Remove. Dead chickens out of the coop.

Weekly Question Sequence

One real prospect question per week, in belief-arc order (identity → method → worth → fear → skepticism → proof → logistics → price → after). Subjects are lowercase-conversational on purpose — a letter from Leti, not a campaign. Every email ends with the super signature.

The Monthly 9-Word Email

From Leti's real address. Plain text. No links, no images, no super signature. Same day every month (suggest first Tuesday). Sent to NURTURE and SLEEPING outside launch windows. The reply SLA — a human within hours — is the whole system. Dean's metal-roof client got 42% of annual revenue from this single monthly send.

Subject: {first name}

Hi {first} — are you still planning to buy your first cashflowing rental?
SegmentVariant (max one per month)
Tax-motivatedHi {first} — are you still looking to cut your tax bill with real estate this year?
Spouse / REPSHi {first} — are you still exploring REPS for your household?
STR-curiousHi {first} — are you still thinking about a short-term rental this year?
Sleeping 12+ monthsHi {first} — did you ever end up buying that first rental?

Reply handling: every reply gets a personal answer plus the one screening question. "Yes but stuck on X" routes to the matching weekly email (their X is one of the 14) plus an offer to talk.

Lost-Prospect Tracks

For waitlist members who didn't buy at cart close, quiz-takers gone quiet, and "TALK" conversations that ended in no. Segment by known loss reason; default to Track A when unknown. Cadence: 3 emails over ~3 weeks, then merge into the weekly letter + monthly 9-word.

TrackLoss reasonAngle
BSpouse not on boardNever sell around the spouse; equip the conversation. Book copy for each partner, the Jess/abundance story, invite both to the next live training, run the estimator as a household. Sample subject: "the kitchen-table conversation".
CNo time right nowValidate; shrink the unit of progress. "You don't need 10 hours a week. You need one decision a month." Toolkit + 90-day pre-investor checklist; re-invite at next cohort.
DWaiting for the marketWeek 6 argument on a quarterly drip: teardown refreshes ("we re-ran the numbers"), cap-rate-vs-mortgage-rate rule, cost of waiting vs. cost of a found deal.
EAudit / REPS fearAuthority + tools: audit-proof log, tax-court patterns, vetted-CPA intro VERIFY. One email: "the audit that went fine" — member story with documentation as the hero VERIFY story exists.
FWent passive (PIMD/syndications)Graceful, zero spite — they're a future active investor. Congratulate, then quarterly: "how's the LP experience treating you?" + the control/tax teaching. Many convert after their first capital-call surprise.
GGuru distrust / burned beforeProof-only diet, no adjectives: casebook, community reference-check invite, guarantee mechanics, portfolio facts. Lowest frequency (monthly max), longest patience.

Ops Checklist

Nothing sends until the VERIFY list clears. The reply SLA is a headcount commitment, not a template.

Verify before any send

  • Current ZtF price, discount, payment plan (site hides behind waitlist; reviews conflict: $4,999 / $4,499 / 3×$897)
  • Guarantee exact terms + refund deadline phrasing
  • All member results: $1.5M/12mo · 10→66 doors · $100,500 refund · $5K/mo 12-unit · 31 doors/9mo · "3,000 doctors" · "10,000+ members" · podcast downloads (200K vs 350K on their own pages — pick one)
  • Founder claims still current: 150+ doors · "$0 federal taxes multiple years" · "$850K first-year loss" · "REPS every year since 2015" · "zero 2am calls"
  • Student time-per-week, median outcome, typical funding path, coach count, vetted-CPA network description
  • Spouse-REPS and LP-tax-treatment phrasing reviewed by their tax professional (Weeks 3, 4, 5, 9)

Deliverability & identity

  • Weekly letter + 9-word from leti@ (real, replied-from mailbox); launch/promo from a separate subdomain
  • SPF, DKIM, DMARC on both; warm the 1:1 domain before the 9-word rollout
  • 9-word email: plain text, no link, minimal footer — it must look person-typed (because it should be)
  • Reply SLA staffed: same-day human on "TALK" and all 9-word replies

CRM wiring

  • Statuses NOW / ACTIVE / NURTURE / SLEEPING / DEAD as pipeline stages; hour-100 automation stamps the first status
  • Doorway-click tracking (1=tax, 2=time, 3=talk) writes motivation tag → selects 9-word variant + lost track
  • SMS screening replies parsed to status; call outcomes logged to the same field
  • Suppress weekly sequence during cart-open windows (launch sequence takes over), resume after
  • New leads enter the weekly sequence at Week 1 regardless of calendar (evergreen drip)
  • Every doorway link UTM-tagged per email + doorway
  • Lead-futures reporting: revenue attributed to lead-creation month cohort, reviewed at 6/12/24 months — the 50/15 rule says ~85% of this system's yield arrives after day 90 VERIFY vs. their cohorts