The Nurture System
Buy Eggs, Not Chickens
A Dean Jackson-style lead-capture and follow-up system for Semi-Retired MD, written in Leti & Kenji's voice. v2 is reframed against 24 real Kenji "Zero to Freedom" sales calls (Sept 2025 to May 2026), not public forums. Every email answers a question a real physician prospect asked on a call, traced to the transcript. ~50% of hand-raisers buy within 18–24 months; only ~15% in the first 90 days. This system is built for the other 85%.
Overview & Method
The v1 draft mined 15 public sources because no sales-call transcripts existed yet. v2 replaces that: it is reframed against 24 real Kenji ZTF sales-call transcripts (Sept 2025 to May 2026). Every objection, reframe, and number traces to a call citation, not a guess (see mining/REAL_CALL_MINING.md). Voice comes from the founders' own corpus (voice/VOICE_REFERENCE.md) plus Kenji's live call voice.
| Piece | What it does | Cadence |
|---|---|---|
| Lead magnets | Capture physicians at the first thought ("could real estate work for me?"); 8 eggs re-ranked to the strongest revealed demand | Always-on |
| First 100 hours | 4 emails + 1 SMS + 1 call attempt; the Email-1 P.S. sorts households onto the REPS or STR path; status everyone NOW / ACTIVE / NURTURE / SLEEPING / DEAD | Hours 0–100 |
| Weekly sequence | One real prospect question answered per week, ordered by real objection frequency from the calls | 14 weeks, evergreen |
| 9-word email | Plain-text monthly check-in from Leti's real address; the reply SLA is the system | Monthly, forever |
| Lost tracks | Segmented follow-up by loss reason, including Track H for buyers who never started | 3 emails / 3 weeks, then merge |
The real-call audit confirmed most of the numbers the v1 draft had tagged VERIFY (guarantee, ~5,000 taught, door counts, hours, price). Only a short list stays open: 10,000+ community, specific member dollar results, podcast downloads, payment plan, and tax-pro sign-off. Those still carry a VERIFY badge; the full list is in the Ops Checklist.
Lead Magnet Portfolio
Re-ranked against the 24 calls, where the strongest revealed demand turned out to be deal analysis and the short-term-rental loophole, not the tax topics the v1 draft led with. #1–3 are the cold-traffic + podcast egg-collectors. #4–6 are objection-killers deployed inside the exact email where their objection peaks. #7 segments; #8 is a supporting artifact inside Week 11.
The REPS / STR-Loophole Savings Estimator ⭐ Build first
"Two minutes, and you'll have a number. Then you'll know which of the two doors, real estate professional status or the short-term-rental loophole, actually fits a household like yours."
Why it wins: tax eligibility and mechanics were the dominant topic, roughly 11 of 24 calls. The live confusion is which door fits, not fear of audits (Sachin, Wayne, Felix). It sorts every household into the right track from question one, and the segment tag drives the whole downstream system.
"Is It a Great Deal?" Analyzer
"Not average deals, not good deals. Great deals. We boil it down to one metric, and here's the calculator we use to do it."
Why it wins: the single strongest revealed demand in the whole corpus. Physicians are already being shown deals and have no filter for good versus great ("savvy STR agents keep sending me deals, I don't know if they're great" — Akshat; "I don't have a great filter" — Terah; "a lot of math, not a strong feature of mine" — Aarthi).
Hidden Value Playbook NEW
"We call it hidden value because it's hidden to the average person. Here are the actual searches I run to find the two-bedroom that's secretly a five-bedroom."
Why it wins: the Redfin square-footage search, the septic trick, the commercial-zone STR trick, the recipes Kenji gives away live because they land every time. Zero cost to produce from call material, and utterly unique against White Coat Investor and BiggerPockets, neither of which teaches this.
First Deal & Transformation Casebook
"Let me show you the before and after, with the real numbers. A $330,000 house that became a $550,000 house with paint, one wall, and a closet turned into a bathroom."
Why it wins: proof-hungry prospects discount testimonial adjectives and want specific, numeric, named results. Kenji screen-shares transformation stories with numbers as his live conversion move. Use only stories told on calls, with member permission. All member dollar figures still VERIFY.
"Life on Your Terms" Book Funnel
"This book will show you how to set yourself free. Read it, and you'll already speak the language before we ever talk."
Why it wins: validated hard by Sonia, who binge-read the book in two days and showed up on the call using its vocabulary ("material participation, all these terms I've learned from your book"). The book-to-call-to-course path demonstrably works. Existing asset, funnel plumbing only.
REPS Hours Tracker + Cut-Back Math Worksheet
"Know whether you qualify, and be able to prove it. Here's the tracker we use, and the cut-back math that shows you the trade."
Why it wins: the revealed pain is tracking and qualifying, not audit defense. Milena's husband "hasn't been doing his job" of logging hours; Sonia is confused whether her W-2 hours count; Michelle's CPA wrongly told her to sit the real estate exam. Nobody in 24 calls raised "REPS is an audit magnet" unprompted, so audit-proofing is the built-in benefit, not the headline.
Active vs. Passive Diagnostic
"Pure passive, hybrid, or active. Let's find out honestly which one fits your life, because a syndication is a job, and you should know that before you write the check."
Why it wins: routes people arriving from the passive-income world, plus the capital-raiser / GP-curious crowd (Haritha the convert from Passive Income MD; Michael N the aggregator-curious). v2 adds a GP-curious output that routes toward the Empire Builders Pro narrative.
Remote Landlord Kit NEW
"I self-manage my own short-term rental in Dallas right now, from Puerto Rico. You can manage a property, and even a renovation, from 2,000 miles away. Here's the system."
Why it wins: prospects want remote and doubt themselves, the inverse of the out-of-state horror story the v1 draft told ("can I really show I'm managing it if I'm not there?" — Michelle; COVID cohorts bought fully remote — Okey). The 2am-toilet objection was raised by zero of 24 prospects. Supporting artifact, deployed inside Week 11.
The Super Signature
Appended to every nurture email (never the 9-word email). Three doorways, one per prospect motivation (taxes, fit, a real conversation), all leading to the same place: a conversation with the team. The doorway someone chooses reveals their motivation and sets their segment. "TALK" replies get a human the same business day.
Whenever you're ready, here are 3 ways we can help:
1. Curious what the tax code actually offers a household like yours? Run the REPS / Short-Term-Rental Savings Estimator. Two minutes, and you'll have a number, and which of the two doors (Real Estate Professional Status, or the short-term-rental route) fits your situation. → draft
2. Working full-time, weekends, kids. Not sure this fits? Take the 2-minute path quiz. It's honest, including the times the answer is "not yet." → [link]
3. Want to talk it through with a real person? Reply "TALK." Someone on our team reaches out, a real one, and Kenji answers more of these than you'd think. Or grab a seat at our next free training. → [link]
The First 100 Hours
Trigger: any new lead (guide download, estimator, quiz, book order, summit registration). 4 emails + 1 SMS + 1 call attempt, then everyone gets a status at hour 100. The Email-1 P.S. is Kenji's #1 live qualification question, and it sorts households onto the REPS path vs. the short-term-rental path.
Quick question while it downloads.
What made you go looking for this today?
Was it the tax bill? The schedule? Or just that quiet "is this it?" feeling on the drive home from a shift?
Hit reply and tell us. We read every answer. It's usually the most useful thing we learn about how to help you.
One more thing to expect from us: a short doctor-to-doctor letter each week. Real strategies, real numbers, no hype. If it's ever not useful, the unsubscribe link works and we won't take it personally.
— Leti & Kenji
P.S. One more useful thing. Is there a spouse or partner in the picture who'd ever want to be the "real estate professional" of the household? That one answer changes which strategies fit you. Just reply and tell us.
Several years ago, we were newlyweds working as full-time hospitalists.
On paper, it looked like we had everything. The prestigious careers. The happy marriage. The nice rental home, the cars.
But in reality? Despite years of work and a high income, we had very little savings. And very little freedom.
One week on, one week off, 80+ hours in the on weeks. We barely saw each other.
One day the question landed: is this it?
We didn't quit medicine. We did something quieter. We bought our first cashflowing rental. Then another. The snowball started rolling, and a few years later, clinical work became a choice instead of a requirement.
That's the whole idea we teach: don't quit medicine. Make it optional.
Over the next few weeks we'll send you the honest version of how that works, including the parts nobody puts in the highlight reel. Toilets exist. We'll get to that.
— Leti & Kenji
Hi {first}, it's the Semi-Retired MD team (you grabbed the {asset} yesterday). One quick question so we only send what's actually useful: are you hoping to buy your first rental in the next few months, or planning further out? No pitch either way. It just changes what we send you.
The most common reason doctors talk themselves out of this isn't money. It's time.
"It looks like a second job, and I've got enough going on."
Fair. So let's do the math. The course itself is about 1.5 to 2 hours of video a week, plus small homework, built for a physician with a full schedule and kids. You can listen on the app during a commute or a workout. This is not med school hard.
And running the rentals afterward is not a second job either, because you're not the one taking the 2am call. We self-manage a short-term rental in Dallas from Puerto Rico. During COVID, doctors we taught bought properties fully remote and never set foot in them first. Remote is normal here, not the risky exception.
Real estate is not completely passive from day one. Anyone who tells you otherwise is probably selling something you don't want to buy. But "not passive" and "second job" are different things. You're building an asset that pays you, not buying yourself another shift.
— Leti & Kenji
1. "Hi {first}, it's {name} from Semi-Retired MD — you took the quiz / grabbed the estimator. Not a sales call; I have one question so we send you the right things."
2. Screening: "Are you looking to make your first investment in the next few months, or planning further out?"
3. NOW → "want me to have one of our coaches look at your situation?" · LATER → "Perfect. We'll keep the weekly letter coming. One thing worth doing now: run the estimator so you know the size of the tax opportunity while you plan."
4. Log status. No voicemail pitch; "text me back at this number" is fine.
Quick recap, because inboxes are chaos:
You grabbed the {asset}. Since then we've sent the story of how two burned-out hospitalists made medicine optional, and the honest answer to "do I even have time for this?"
From here, you'll get one short letter from us each week. Each one answers a real question doctors ask us: taxes, the two tax doors, whether the numbers still work in this market, where the money comes from. All of it.
Hour-100 Statusing
| Status | Signal | Route |
|---|---|---|
| NOW | Replied "soon / looking now," booked a talk, hit doorway 3 | Sales-owned: human follow-up within 1 business day |
| ACTIVE | Opening/clicking, replied "later," ran estimator | Weekly question sequence |
| NURTURE | No replies, some opens | Weekly sequence + monthly 9-word |
| SLEEPING | No opens in 100 hours | Monthly 9-word only; re-permission at month 6 |
| DEAD | Hard bounce, unsubscribe, "stop" | Remove. Dead chickens out of the coop. |
Weekly Question Sequence
One short doctor-to-doctor letter a week, evergreen drip (new leads start at Week 1 regardless of calendar). Each answers a real question doctors asked on the 24 calls, re-ordered by real objection frequency. Subjects are lowercase-conversational on purpose, a letter from Leti & Kenji, not a campaign. Every email ends with the super signature.
A quick reframe, because it changes everything downstream.
Most doctors come to us wanting to "invest in real estate." We used to say it that way too.
Here's the problem with the word. If you think you're buying an investment, you expect it to be passive. You buy it, you wait, and the moment it asks something of you, you decide it doesn't work and you quit.
We don't think a rental is an investment. We think it's a mini business you happen to own.
That one word resets your expectations. And your expectations decide whether you make it.
When you treat it like a business, something funny happens. You build the systems, you put the right people in the right seats, and you end up amazed at how little of your time it actually takes. We added 2,300 doors over about three years. We are not spending anything close to a proportionate amount of time on them. That is what a business does that a job never can.
Medicine pays you because you show up. A business pays you because you built something that runs whether you show up or not.
And you already know how to run one. You lead a service line. You run a team. You make decisions with incomplete information all day. This is that same skill, pointed at an asset that pays you instead of a shift that costs you.
So before we get to tax, or deals, or markets, get the frame right.
You're not hunting for an investment to park money in. You're building a small, boring, cashflowing business you own outright.
Everything we teach comes back to that.
— Leti & Kenji
A doctor wrote under a review of our course: "I've shied away from it because it looks like a second job, and I've got enough going on."
We get it. When we started, we were working full weekends, week on and week off. The last thing we wanted was a second career.
So let's be honest about the work, then honest about the size of it.
The honest part first. Real estate is not zero work. Toilets exist. Anyone promising you passive from day one is selling something you don't want to buy.
Now the size. The course itself is about one and a half to two hours of video a week, plus a little homework. You watch on the app during your commute or at the gym. We built it for a physician who is already full.
And this is not med school hard. We say that on almost every call, because doctors brace for it to be brutal. It isn't. You already learned the single hardest thing you'll ever learn.
Owning the rental afterward is not a shift you clock into. Set up right, with a property manager, a vetted team, and clear criteria for what you buy, it comes down to a handful of decisions a month. Not toilets. Decisions.
One student asked us how other physicians find the time, and whether they have to be physically there. They don't. Kenji self-manages a short-term rental in Dallas from Puerto Rico. During COVID, whole cohorts bought properties they never set foot in.
You don't need more hours. You need a different kind of hour. The kind you own instead of the kind you sell.
— Leti & Kenji
[A quick disclaimer, and we mean it: we are not accountants or attorneys. Run all of this past your own professionals.]
The tax code isn't a list of penalties. It's a list of incentives.
Congress wants somebody to provide housing, so the code pays the people who do. That's not a loophole. It's the whole point of the law, written down, sitting there for anyone willing to use it.
Real estate pays you in six ways at once. Cashflow. The tenant paying down your loan. Forced appreciation. Market appreciation. Equity the day you buy right. And tax benefits. Most doctors only ever think about the first one. The sixth is the one that changes a family's life.
Here's the mechanic. On paper, a rental "loses" money through depreciation, even while it's putting real cash in your pocket every month. One larger property we bought created a paper loss of roughly $850,000 in its first year.
Normally that loss is "passive." It can't touch your clinical income. This is where most doctors, and plenty of CPAs, stop reading.
But there's a status in the code called Real Estate Professional Status. REPS. Qualify for it, and those paper losses can offset active income. W-2 income included.
Kenji has claimed REPS every year since 2015. It's the reason we sheltered our hospitalist incomes for seven years in a row, completely zero federal income tax. Legally. Using the rules exactly as they're written, on purpose, instead of leaving the money on the table.
One guardrail we'll say early and often: don't let the tax tail wag the dog. You still have to buy good deals. The tax break turns a good investment into a great one. It can't rescue a bad one.
Next week, the question every household asks us. There are two doors into this, and your CPA might point you at the wrong one.
— Leti & Kenji
[Same disclaimer: confirm everything with your own tax pro.]
Last week's paper losses only help you if you can legally use them against your clinical income. Two doors let you do that. Most doctors we talk to knew about only one, and sometimes it was the wrong one for them.
Door one: Real Estate Professional Status.
REPS asks for two things. At least 750 hours a year in real estate, and more than half of your working time. A physician working full-time clinical cannot get there. We won't pretend otherwise.
So how do two-doctor households use it? One person qualifies. On a joint return, one spouse with REPS unlocks the losses for the whole household. Usually that's the partner who cuts clinical back to part-time and runs the portfolio. That's the "semi-retired" in our name, and it's the math we'll walk through next week.
You can even split the hours as a couple, as long as you're not doing the identical task at the same time. One of you meets the contractor. The other shops for the furniture. Both sets of hours count.
Door two: the short-term-rental route.
This is the door for the household where nobody can cut back. It doesn't require REPS at all. It requires that the average guest stay is seven days or less, and that you materially participate, which for most people means roughly 100 hours and more than anyone else who touched the property. Buy toward the end of the year and it gets easier to hit, not harder.
Now the myth we have to kill, because a CPA will eventually try to sell it to you. You do not need a real estate license for any of this. A license costs you real money in brokerage fees and continuing education, and it does nothing for REPS. As Kenji puts it: you never represent yourself anyway. You wouldn't walk into court without a lawyer.
Which door is yours comes down to one honest question. Can someone in your household cut back, or not? That answer picks your path.
Should someone quit a good job just to chase REPS? Usually not. That's a real calculation, portfolio size and all, and sometimes the answer is "not yet." We'd rather tell you that now than have you find out in April.
— Leti & Kenji
Here's the move that makes "semi-retired" real, and it's simpler than it sounds.
To use the REPS door, one person cuts clinical back to part-time. The question every doctor asks next is the scary one. How do we survive the pay cut?
So do the actual math with us.
For a lot of hospitalists, the gap between full-time and half-time is smaller than it feels. You're going from week on, week off to roughly one week a month. That's the whole gap. One week.
Now fill that gap from two directions.
First, the cashflow from the rentals you bought. Second, the tax savings from sheltering the income you still earn. Run both numbers honestly, and for a lot of households they land close to the income you gave up. Sometimes they beat it.
That's not a pay cut. That's a trade. You traded one week a month of clinical work for cashflow you own and a tax bill near zero, and you got the week back.
This is exactly what we did. Kenji cut clinical back, went on a buying run that first year, sheltered the income with the losses those properties threw off, and became the stay-at-home dad. He wasn't retired. He was building a business during the hours he used to sell to the hospital.
Two honest notes, because we don't like surprises.
The math depends on your portfolio being real first. You need the properties and the cashflow before you cut back, not after. This is a sequence, not a leap.
And "not yet" is a fine answer. Some doctors run the numbers and decide to buy for another year or two before touching their schedule. That's the plan working, not failing.
But once you see that the whole thing hinges on one week a month, the wall you thought was there mostly disappears.
Want to run your own numbers? The Cut-Back Math Worksheet (draft) does exactly this.
— Leti & Kenji
A doctor put it to us bluntly on a call. When he looks around Seattle, it's hard to find anything that cash flows. Is it even realistic in this market?
Fair question. Here's the honest half and the useful half.
The honest half. At today's prices and rates, most listings do not cash flow. Buy the average house at the average price with the average loan, and you'll feed it every month. The math is the math.
The useful half. Cashflowing deals were never sitting on page one of Zillow. Not in 2015 either. They're found, and they're made.
Found first. While we were running these calls, we had an 80-unit under contract across the street from Virginia Mason in Seattle. The seller paid $18 million for it in 2018 and put almost $3 million more into it. All in, around $21 million. We're buying it for $11 million. That deal exists because other people are frozen right now, not in spite of it.
On rates, flip the fear around. When rates are high, prices have to come down to make the numbers work. When rates were low, you just overpaid for the same building. High rates aren't the enemy of a buyer with cashflow discipline. They're leverage.
Then there's you. You have a recession-proof job. Right now agents, property managers, and contractors are hungry, and they love working with doctors, because you're the reliable close in a market full of flakes. That advantage only exists while everyone else sits on the sidelines.
And deals are made, not only found. Price, terms, and a little negotiation turn a maybe into a yes. That's a skill, and it's teachable.
Rate environments change. The method doesn't.
We just re-ran the numbers on five real listings. Two work, three don't, and we show exactly why: the "Is It a Great Deal?" analyzer + 2026 teardown (draft)
— Leti & Kenji
We give this one away on almost every call, because watching it land is our favorite part.
We call it hidden value. It's hidden because it's invisible to the average buyer. The listing says one thing. The building is quietly something else.
Here's a recipe you can run tonight, for free, on Redfin.
Set the bedroom filter to studio through two bedrooms. Then set a minimum square footage, say 1,100 feet. Now sort by square footage, largest at the top.
Read that filter back. You just asked for homes listed as small that are physically large. A two-bedroom sitting on 1,600 square feet is not really a two-bedroom. It's a five-bedroom that nobody has drawn the walls into yet.
The market prices it as a two-bedroom. You buy it as a two-bedroom. Then you add the bedrooms that were always there in the square footage, and the value and the rent follow the bedroom count, not your purchase price. That gap is the deal.
That's forced appreciation. You're not praying the market goes up. You're making the value go up, on purpose, with a floor plan.
This is one recipe. There are others we teach that sound like cheating until you see the rules underneath them.
Like the house with a septic system rated for three bedrooms sitting under a six-bedroom-sized home, and what that does and doesn't let you do.
Or how to run a legal short-term rental in a city that "banned" them, by understanding which parcels are zoned commercial.
None of these are tricks. They're just questions the average buyer never thinks to ask. Learn to ask them, and ordinary listings start showing you the value hiding in plain sight.
We put more of these in one place: the Hidden Value Playbook (draft)
— Leti & Kenji
"I don't think I make enough to actually invest in real estate."
We hear a version of that on almost every first call. From physicians. Earning $300K, $400K, $600K a household. And the belief underneath it is real to them.
So let us say the thing that took us too long to learn ourselves: on a great deal, the money is the easy part. It is easier to find the money than it is to find the deal. When the deal is good, people line up to fund it. Lenders exist to lend on good deals. That is their whole business.
Here is where the money actually comes from, in the order our students usually use it.
1. The 10%-down second-home loan. For short-term rentals, you are often not putting 20 or 25 percent down. A second-home loan can get you in for around 10 percent. That alone cuts the "I need a huge pile of cash" number roughly in half.
2. BRRRR. Buy, rehab, rent, refinance, repeat. You buy something under-valued, you force the value up, then you refinance and pull most of your capital back out to go do it again. The same dollars keep working.
3. The equity ladder. This is the one that changes how people think. You buy a property at $200,000. You do not force a little appreciation. You force a lot: you push it to $350,000 in three months, not five years. You 1031 that gain into an $800,000 property. You keep laddering. That path is exactly how we got to a single larger property that threw off around $200,000 a year in cashflow and an $850,000 paper loss in its very first year. It did not start with a war chest. It started with one small deal and a lot of forced value.
And notice what is not on this list: raiding your retirement. Keep contributing to your 401(k). Take the match. Your down payment does not come from there. It comes from the deal, the equity you create, and the tax you stop overpaying.
The capital was never the wall. The deal is the wall. Learn to find and force the deal, and the money shows up.
Want the actual menu of ways doctors fund their first deal, including the creative-financing playbook? It is here: [link]
— Leti & Kenji
"Why not skip all of this and just invest passively in a syndication?"
Fair question. We get it a lot, often from doctors who found us right after following Passive Income MD or writing a check into their first deal.
And for some doctors, honestly, you should. If you want zero involvement and you are at peace with the trade-offs, a passive investment can belong in a portfolio. Some of our friends teach exactly that, and teach it well.
But be clear-eyed about what a syndication actually is. Here is how Kenji says it on calls:
A syndication is a job. You raise the money, you answer to the money, your investors are your boss. It is just another job with extra steps.
And look at the economics from the passive seat. As a limited partner, the pitch to you is some version of "I will double your money in five years." That sounds great until you notice who is on the other side of that sentence. The person who structured the deal, who owns it, who controls it, makes far more than the person who mailed the check. You gave up most of your return to be hands-off.
So the question we would ask you back is the one Kenji asks: why own 20 percent of a building and answer to investors, when you could own the 100-unit yourself and answer only to you?
This is the difference between building someone else's asset column and building your own.
It is not all-or-nothing. Passive deals are a tool in the tool belt. They can put you in the room with great operators. But if your goal is to make medicine optional in years and not decades, parking money passively will not get you there. Owning the asset will.
Not sure which one you actually want? This 2-minute diagnostic answers it honestly, including when the answer is "passive, and not with us": the Active vs. Passive Diagnostic (draft)
— Leti & Kenji
Most of the doctors we talk to are not reckless. The opposite. "This is hard-earned money, none of it is hand-me-down." "I don't want to make a huge financial mistake on my first go-around." "There is this fear about losing."
Good. You should be careful with money you bled for. So let us show you how we make losing it genuinely hard.
We run every single investment through five questions. We did not invent them. We borrowed them from Keith Cunningham, the man Robert Kiyosaki based the "rich dad" character on.
1. What are the upsides?
2. What are the downsides?
3. Can I live with the downsides?
4. How do I make the upsides more likely, and bigger?
5. How do I make the downsides less likely, and smaller?
That is it. Every deal, every time. If you cannot live with the downside, you pass. It is not a spreadsheet trick. It is a discipline that keeps you out of the deals that wipe people out.
Now here is the move that lowers your risk more than anything else: forced appreciation as a built-in exit. Take a property worth $175,000 and turn it into $275,000. Now, no matter what happens, you have an escape hatch. Even if a short-term-rental ban lands in that town tomorrow, you sell the house you built $100,000 of value into, and you still make money. You manufactured your own way out on the day you bought it.
We are not going to pretend nobody ever loses. Brandon Turner, a name a lot of you know, recently lost around $15 million of his investors' money. A friend of ours lost more, and jokes that he has gotten very good at apologizing. Those stories are real, and they usually trace back to short-term debt and bets that had no exit. The 2008 lesson we carry from them is simple: get long-term debt, and never buy something you cannot get out of.
Doing nothing is a decision too. It is just a decision to keep paying full tax and trading time for money. Careful is a strategy. Frozen is not.
Want the one-page version of the Risk Mitigation Framework, plus the "is this actually a great deal?" analyzer we run every property through? Here: the analyzer + risk framework (draft)
— Leti & Kenji
"Can I really show that I am managing a property if I am not physically there?"
This is one of the most common quiet worries we hear. And it is worth answering plainly, because the honest answer flips the whole thing around.
Remote is not the risky version of this. Remote is the normal version.
Right now, Kenji is self-managing a short-term rental in Dallas from Puerto Rico. You can run a renovation from 2,000 miles away. During COVID, entire cohorts of our students bought properties they never set foot in, and did it all remotely, because they had to. It worked because the method never depended on you being on-site.
What it depends on is a team you assembled before you bought anything:
A lender who already pre-approved you.
An insurance broker who knows investment property.
A property manager you interviewed against a scorecard, and can fire.
A contractor your PM does not control, so nobody is grading their own homework.
An investor-savvy agent who brings you deals because you are on their short list.
With short-term rentals you add a cleaner and a handyman, and the machine runs.
Here is the trust bar Kenji uses to decide who is really on the team, versus who is just a vendor blasting you deals: the real relationships are the ones where you would feel comfortable letting that person watch your kids. He is skeptical of any "deal" an agent emails to a mass list, because if it landed in your inbox it landed in everyone's. The good deals come through trust, not blasts.
Distance was never the risk. A missing team is the risk. Build the team, and Spokane or Dallas or a town you have never seen becomes just another set of numbers you can verify on a schedule.
We put our whole remote-landlord kit, the PM interview scorecard, the trust-bar test, and the weekly owner check, in one place: the Remote Landlord Kit (draft)
— Leti & Kenji
A doctor on a forum once said the quiet part out loud: a lot of these "gurus" are just using the pitch to line their pockets.
We would be suspicious of us too. So point that skepticism at the numbers, not the vibes. Here is what we would want to know if we were you.
Did they do the thing, or just teach the thing? We have been investing since 2001. We own around 180 doors ourselves and have added roughly 2,300 more alongside our members over the last three years. We have sheltered our own W-2 income to completely zero federal income tax, seven years in a row. The portfolio pays us whether or not a single new student ever enrolls. Teaching is the part we chose, not the part we need.
Is the method public? Yes. Hundreds of free articles, a podcast, a book that lays out the entire philosophy. Kenji spent five years at McKinsey before this and does not hide the mechanics. The course is not a secret formula. It is the compressed, sequenced, coached version, with our team and our Rolodex attached.
Do they talk like people trying to protect you, or people trying to close you? Watch how we behave. When a student told Kenji a neighbor was offering to sell him qualifying hours through a WhatsApp group, his answer was immediate: that sounds very sketchy, we care about doing things the right way. When agents blast out "deals," we tell you to be skeptical, because we are skeptical. We would rather undersell you than oversell you. That is not a tactic. It is the whole brand.
And if someone joins and it is not right? Full refund, through the end of the course period. We keep the risk, not you.
Stay skeptical. It is healthy. Just do the actual reference check instead of guessing. the First Deal Casebook (draft)
— Leti & Kenji
Let us say the quiet part loud: you can learn everything we teach for free.
It is true. The forums are free. The books are $20. Our own blog and podcast held nothing back. So why does Zero to Freedom exist, and cost real money?
We can answer that from experience, because we ran the free version ourselves. For years, before any course existed, we helped colleagues for free. Coffee, phone calls, walking people through their deals, all of it, no charge.
Ninety-nine percent of them never bought anything.
Sit with that. These were smart, motivated doctors, handed the information for free by two people who had done it. And almost none of them acted. That is when it clicked for us: the gap was never information. Information is everywhere and nearly free. The gap is sequence, feedback, a team, and a structure that makes you actually move.
Free is unsequenced. A thousand blog posts in no order, half contradicting each other, none written for a physician household with W-2 income and REPS on the table.
Free has no feedback. A forum cannot look at your specific deal before you wire earnest money. Our coaches do exactly that.
Free does not force action. This is the one that matters. Three years of research is not progress. It is an expensive way to stand still, while your tax bill renews every year like a subscription you forgot to cancel.
Here is the line we hear more than any other, from every investor we know, looking back: I wish I started sooner. Nobody ever says they wish they had researched for one more year.
The course is a compression play. The noise removed, the sequence fixed, our team and Rolodex attached, and a structure that gets your first deal done in months instead of someday. And if it is not right for you, email us before the course period ends for a full refund. You keep the risk-free look. We keep the risk.
No pressure either way. The free letters keep coming. But if you have been "researching" for more than a year, that is not a knowledge gap. That is a structure gap.
— Leti & Kenji
Last one in this series. Let us show you exactly what you would be walking into, in plain numbers, so there are no surprises.
Zero to Freedom is a 7-week cohort. Here is the machine:
67 lessons, released weekly. New content drops every Friday, about 1.5 to 2 hours of video plus small homework. You listen on the app during your commute or your workout. This is not med school hard.
A live 2-hour Q&A every Thursday with the two of us. Kenji's standing promise: he aspires to answer every single question, and over seven weeks there can be a thousand of them.
Open office hours almost every day of the week with our coaches.
4 hired coaches, all practicing physician-investors, plus a rotating bench of volunteer mentors who came up through the program.
An AI assistant trained on the full course and years of past Q&As, so you can get an answer at 2am.
A team-building cadence baked into the weeks: lender in week 1, insurance in week 2, PM and contractor in week 3, an intro to an investor-savvy agent by week 4. The course is designed for you to be making offers by week 4, not "someday."
Your spouse or partner joins free. One tuition, two seats.
Lifetime access to the material and every future update, plus 60 days of our Empire Builders community free.
An accountability challenge with a real prize for the doctor who does the work.
Two things we will not pretend away.
First, yes, there is mindset work, and some students grumble about it. We keep it anyway. After teaching close to 5,000 doctors, we can tell you the thing that stops physicians is almost never the spreadsheet. It is fear, scarcity, and the quiet belief that doctors don't do this. The students who embrace that work buy properties. The ones who reject it stall. Every time.
Second, it is a cohort, not a binge. Modules release weekly on purpose. Acting each week beats knowing it all by Sunday.
And who it is NOT for, because we would rather tell you now: if you want exactly one property and done, if you are outside the US tax system, or if you are not actually planning to buy anything. Keep the free stuff. Skip the course.
The numbers: tuition is $5,000. During a launch window there is a $500 discount, so $4,500, and that window is open for 48 hours. No fine print games. And the guarantee stands: full refund through the end of the course period.
Whether you join or not, our ask is the same one we opened with. Don't quit medicine. Make it optional. Start building choices now.
Your future self will thank you.
— Leti & Kenji
The Monthly 9-Word Email
From Leti's real address. Plain text. No links, no images, no super signature. Same day every month (suggest first Tuesday). Sent to NURTURE and SLEEPING outside launch windows. The reply SLA, a human within hours, is the whole system. Dean's metal-roof client got 42% of annual revenue from this single monthly send.
Subject: {first name}
Hi {first}, are you still planning to buy your first cashflowing rental?
| Segment | Variant (max one per month) |
|---|---|
| Tax-motivated | Hi {first}, are you still looking to cut your tax bill with real estate this year? |
| Spouse / REPS | Hi {first}, are you still exploring REPS for your household? |
| STR-curious | Hi {first}, are you still thinking about a short-term rental this year? |
| STR year-end window (Sept–Nov) | Hi {first}, still hoping to shelter this year's income before December? |
| Spouse decision | Hi {first}, did {spouse} ever decide about the real-estate-professional route? |
| Sleeping 12+ months | Hi {first}, did you ever end up buying that first rental? |
Reply handling: every reply gets a personal answer plus the one screening question. "Yes but stuck on X" routes to the matching weekly email (their X is one of the 14) plus an offer to talk.
Lost-Prospect Tracks
For waitlist members who didn't buy at cart close, quiz-takers gone quiet, and "TALK" conversations that ended in no. Segment by known loss reason; default to Track A when unknown. Cadence: 3 emails over ~3 weeks, then merge into the weekly letter + monthly 9-word. Track H (new) protects revenue already paid for.
You passed on the course. That's fine. Lots of doctors build portfolios without us.
So, the free path: our blog's getting-started series, the podcast episodes in order, our book. That IS the method. No secrets held back.
Here's the honest catch. For years we helped colleagues for free: coffee, phone calls, walking them through everything. Almost none of them ever bought a property. The gap was never information.
So one ask: put a date on it. "First property by ___." The doctors who struggle aren't the DIY ones. They're the someday ones. And the biggest regret of every investor we know is the same four words: I wish I'd started sooner.
If the date slips twice, that's usually a structure problem, not an information problem. We'll be here.
| Track | Loss reason | Angle |
|---|---|---|
| B | Spouse not on board | Never sell around the spouse; equip the conversation, and kill the belief that you need a partner at all. Solo proof: a single-mom psychiatrist who did it all alone; a pediatric GI doctor with four kids who bought six STRs and self-manages. A partner is a bonus, not a requirement. Book copy for each partner, the "play it in the background" tip, invite both to the next live training (spouse attends free), run the estimator as a household. Sample subject: "you don't actually need them on board yet". |
| C | No time right now | Validate; shrink the unit of progress. "You don't need 10 hours a week. You need one decision a month." Anchor to the doctor working 12–15 full weekends a year who still found room, and the app-on-your-commute reality (1.5–2 hrs of video a week, listened to). Point to a 90-day pre-investor checklist; re-invite at next cohort. |
| D | Waiting for the market / rates | The cash-flow-in-this-market argument on a quarterly drip: teardown refreshes ("we re-ran the numbers"), the fire-sale framing (an 80-unit that cost the seller $21M all-in, bought for $11M), and the rate logic (high rate → price comes down). Plus: this is when everyone else sits out, and you have a recession-proof job agents and PMs are hungry to work with right now. |
| E | Mechanics + documentation | Mechanics first, documentation as the built-in benefit, not audit terror. The real pain is qualifying and proving it. Tools: the hours tracker (log as you go), the halftime-math worksheet (one week a month; cashflow + tax savings offset), and the license-myth sidebar (you don't need a real estate license for REPS). Audit-proofing is the second beat: the documentation is for you, and if you're never audited, nobody sees it. |
| F | Went passive (PIMD/syndications) | Graceful, zero spite; they're a future active investor. Congratulate, then quarterly: "how's the LP experience treating you?" plus the LP math plainly, as a passive investor the pitch is "I'll double your money in five years," but as the owner of that same deal you make a lot more. You handed most of the return to the person who structured it. A syndication isn't really a business anyway. Build your own asset column. Many convert after their first capital-call surprise. |
| G | Guru distrust / burned before | Proof-only diet, no adjectives: casebook, community reference-check invite, founders' portfolio facts. Feature Kenji's own diligence-friendly honesty as the asset, when a prospect asked whether he'd ever mentored someone from zero to a billion dollars, his answer was "No. Not even close." That honesty is the reference. Lowest frequency (monthly max), longest patience. |
Email 1 — "let's find your login" · subject: quick one, are you in?
{first}, our records show you own Zero to Freedom (and maybe a couple of the other courses). No sales pitch here at all. We just want to make sure you can actually get in and use what you already paid for.
One thing we see a lot: people buy, life gets loud, and the login sits untouched. Totally normal. Let's fix it in five minutes.
Reply "IN" and we'll confirm your account, send your direct login link, and point you to the exact first lesson to start with. That's it.
Email 2 — "start the pre-course this week" · subject: the 90 minutes that get you unstuck
{first}, if you only do one thing this week, do the pre-course. It's short, and it's the on-ramp everything else builds on. You already own it, no new decision, no new purchase. Just open the app, hit play, and let it run while you're driving or on the treadmill. 1.5 to 2 hours total. Repetition is the mother of skill.
Email 3 — "bring one question to a Q&A" · subject: come ask us anything (you're invited)
{first}, here's the step that turns a course you own into a portfolio you own: come to a live Q&A and bring one question. Any question. "Is this a good market?" "I bought a course in the fall and I'm lost." We answer all of it, live. Nobody there will judge you for starting late. Most people do. Pick a Thursday, block two hours, show up with one thing. Want us to send the next Q&A time and put your question at the top? Just reply.
— Leti & Kenji
Ops Checklist
The real-call audit confirmed most of the v1 [VERIFY] list. Standardize the confirmed numbers; only the short red list below stays open before anything sends. The reply SLA is a headcount commitment, not a template.
Confirmed — standardize these, drop the badge
- Guarantee is real. Full refund through the end of the course period. Use it as fact (confirmed by Lior; it was absent from the 24 calls, but the terms are confirmed).
- Price: $5,000 list, $500 launch discount → $4,500, 48-hour window. No "3×$897", that reviews-conflict line was wrong; drop it.
- ~5,000 doctors taught (not "3,000").
- Portfolio: 180 own doors + ~2,300 syndicated doors (not "150+"); investing since 2001.
- Seven consecutive $0 federal-income-tax years; REPS every year since 2015; ~$850K one-property first-year paper loss.
- Course time: 1.5–2 hrs video/week + small homework; two-hour Thursday Q&A. 67 lessons, Friday drops, 4 hired coaches + volunteer mentors, spouse joins free, lifetime access, 60 days free Empire Builders.
Verify before any send (still open)
- "10,000+ free community", calls only support 1,000+ paid Empire Builders members; confirm the free-community number before using it
- Specific member dollar results ($100,500 refund, 10→66 doors, 31 doors/9mo, $5K/mo 12-unit), none appeared on any call; confirm each or use the call-cited proof set (David Namazi, Jack Nguyen, Kimberly Workman, the Phoenix-fourplex-to-1,000-doors coach, the $330K→$550K renovation)
- Podcast download counts (200K vs 350K conflict on their own pages, pick one)
- Payment-plan existence, no plan mentioned on any of 24 calls; confirm before implying one exists
- Spouse-REPS phrasing signed off by their tax professional (the Email-1 P.S. plus any REPS/STR mechanics copy). Keep Kenji's "I'm not a CPA" disclaimer.
Funnel fixes surfaced by calls
- Build the "which course is for you" product-map page/email. Product confusion is a real leak, prospects who'd already bought couldn't tell what they owned. Use Kenji's one-liners: Zero to Freedom = confidently buy great deals; Accelerating Wealth = run a profitable STR; Empire Builders Pro = confidently buy any property, any size.
- Write the Facebook-aversion reply macro. Standard reply for prospects who won't use Facebook (sometimes trauma-related): anonymous joint profile, no photo, group-only, "shut it down after the cohort," plus everything is recorded. Log as product feedback.
- Mirror Kenji's real close mechanics in launch emails: the personal $500 coupon ("the lowest price you'll see"), early full-course access framed as "repetition is the mother of skill", and a small-group Lunch & Learn for early buyers.
Deliverability & identity
- Weekly letter + 9-word from leti@ (real, replied-from mailbox); launch/promo from a separate subdomain
- SPF, DKIM, DMARC on both; warm the 1:1 domain before the 9-word rollout
- 9-word email: plain text, no link, minimal footer, it must look person-typed (because it should be)
- Reply SLA staffed: same-day human on "TALK" and all 9-word replies
CRM wiring
- Statuses NOW / ACTIVE / NURTURE / SLEEPING / DEAD as pipeline stages; hour-100 automation stamps the first status
- Doorway-click tracking (1=tax, 2=fit, 3=talk) writes motivation tag → selects 9-word variant + lost track
- Household-REPS-capability answer (the Email-1 P.S. reply) writes the segment: REPS path / STR-loophole path / not-yet, the spine that routes estimator branches, 9-word variants, and lost-track assignment
- SMS screening replies parsed to status; call outcomes logged to the same field
- Track H eligibility: flag existing buyers with no course activity → enroll in the "bought but never started" activation track
- Suppress weekly sequence during cart-open windows (launch sequence takes over), resume after
- Seasonality: build the Sept–Nov "year-end STR window" beat into the calendar (estimator banner, the STR year-end 9-word variant, a resend of the two-doors and halftime-math letters)
- New leads enter the weekly sequence at Week 1 regardless of calendar (evergreen drip)
- Every doorway link UTM-tagged per email + doorway
- Lead-futures reporting: revenue attributed to lead-creation month cohort, reviewed at 6/12/24 months, ~85% of this system's yield arrives after day 90 VERIFY vs. their cohorts